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“We really enjoy working with Logic Supply; they are very dedicated and professional. Most important for us is that their products are reliable, energy-efficient, and discreet, so they can run for long periods of time in customer-facing environments without issue. It’s that reliability and strong support that in turn allows us to focus on our own business and ultimately provide our customers with the best possible end-product.”Juan Perez, President and CEO, ADUSA, Inc.
Who is ADUSA, Inc.?
Self-Service Grocery Solutions
ADUSA, Inc. was founded in 1995 to provide industry-leading, cost-effective, consulting and systems integration services to grocery retailers. In 2000, responding to what they saw to be the future of retail, they shifted their focus to self-service solutions for supermarkets. Today they are the leading provider of Omni-channel and Self-Service solutions for grocery supermarkets, partnering with many industry leaders, including The Kroger Company, Price Chopper, and Schnucks.
ADUSA’s enterprise Omni-Channel Fresh-Foods™ solutions process millions of transactions each year and effectively help clients increase sales, optimize in-store resources, and enhance as well as extend the shopping experience for their customers. Over the years, ADUSA has continually improved its development, deployment, and support processes with the objective of providing retailers with solutions that are cost-effective, functionally-effective, highly reliable and scalable.
The company is headquartered in a state of the art facility at the Prairie Stone Business Park in Hoffman Estates, IL.
An Energy-Efficient, Reliable Computer
ADUSA approached Logic Supply with a need for an energy-efficient computer that could run for extended periods of time without issue. Some of the devices the computer would need to run were portable, so minimum power-draw was key.
They needed to run self-order kiosks for fresh food ordering; ticket dispensers for customer-facing queue management; order/queue managers for store associates; and customer-facing “Q-Viewers” and digital menu boards. They also wanted to establish a common thin-client architecture, based on a single computing platform and lightweight Windows OS, for all the devices that comprise the in-store segment of their Omni-Channel strategy.
The uses varied, but the basic necessities remained constant: The computer had to be compact, for portable and slim-kiosk deployment; reliable and long-lasting to minimize ownership costs; flexible, so it could run multiple independent tasks, from standing kiosks to behind-the-counter LCD displays; and discreet, since aesthetics are key in customer-machine interface, and a clunky computer would detract from the overall experience.
Since all of ADUSA’s devices needed to sync up at a central hub to ensure fluidity in all aspects of the ordering process, dependable remote connectivity was a must. Finally, to make customer-system interaction as seamless and aesthetically pleasing as possible, these systems—though preferably small and with little energy-draw—needed to provide a decent amount of processing capability for graphic displays.
The Logic Supply Solution
The NUC-based LGX AG960 Kiosk Computer
“ADUSA brought me a long description of what their dream system would look like,” says Amy Laverack, Logic Supply’s Digital Signage Sales Engineer, “and I knew almost immediately they could use our NUC-based system.”
Laverack worked with Logic Supply’s lead engineer, Rodney Hill, to nuance the Logic Supply AG960 toward ADUSA’s requisites. “It was pretty simple to create ADUSA’s ideal system,” says Hill. “We created this system with this type of customer in mind, so we pretty much already had exactly what they needed--as is the case with a lot of kiosk and point-of-use customers looking for a small, flexible system.”
The AG960 offered ADUSA an Intel Core i Ivy Bridge ULV CPU in the revolutionary, ultra-compact (~4” x 4”) NUC form factor. The AG960 is constructed entirely of rust-protected, plated steel; it has four USB 2.0 ports, two HDMI ports, and a frontpanel LED power button. Unlike comparable light industrial NUC chassis, the AG960 is optimized for mSATA and CPU cooling to ensure against heat-related mechanical issues. But, in the event of an issue, the AG960 is also easily changed out, minimizing downtime in the bustling supermarket environment.
“We have enough confidence in Logic Supply and their products to base our entire in-store thin-client architecture on their AG960 platform,” says Matt Egna, Director of Systems Design and Engineering, for ADUSA, Inc. “Working with Amy has always been enjoyable, and the entire process, from our first discussions to purchase, was nearly effortless.”